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Butterbean to Become World's Biggest Body Billboard

Cyber casino's controversial tattoo ad campaign 'larger' than ever

Nolfolk, VA, July 26, 2002 -- Since the first henna tattoo appeared on the back on Bernard 'The Executioner' Hopkins during his title match against Felix 'Tito' Trinidad on September 29, 2001, the innovative campaign has snowballed into a marketing phenomenon.

Now the casino's artist will really earn her pay as she tattoos plus-size boxer Eric 'Butterbean' Esch (35) for his fight against Larry Holmes (52) on Saturday, July 27, 2002 at the Scope Arena in Norfolk, VA. Evidently believes that size indeed does matter. As Esch has by far the largest real estate available in the boxing community, it was only a matter of time before rented the space.

Holmes will be coming out of retirement for the second time to fight Esch whom he refers to in his autobiography as a 'fat slob impersonating a fighter'. Holmes says the comment was added by his co-author and that anyone willing to get into the ring is worthy of his respect.

Holmes has a career record of 68-6 with 44 knockouts. He has only been knocked out once in his career, by Mike Tyson in 1988. Esch has a 63-2 record with 48 knockouts.

Appearing on the undercard is Jacqui Frazier-Lyde, daughter of former heavyweight champion Joe Frazier, against Heidi Hartmann.

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