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 » Home » Other Events » Ad Campaign Climbs To New Heights Ad Campaign Climbs To New Heights
 Internet Casino Sponsors Alain Robert's 62-Story Skyscraper AscentJUNE 13, 2005, HONG KONG -- The daredevil free-climber Alain Robert scaled Hong Kong?s 62-story Cheung Kong Center skyscraper with his bare hands on Saturday, wearing the ever-popular tattoo of online casino GoldenPalace.com on his naked torso. It took Robert approximately one hour to scale the 928-foot building, only to find several police waiting for him at the top to escort him back to ground level. Robert has climbed over 60 skyscrapers and landmarks world-wide including Taiwan?s Taipei 101, Malaysia's Petronas Towers, the Eiffel Tower, the Empire State Building, and the straight-faced, glass-fronted Sears Tower in Chicago?the highest occupied building in the world. Internet casino GoldenPalace.com has sponsored Robert for several of his climbs, including the Sydney Harbor Bridge in Australia, and arguably his most difficult climb when he ascended three-quarters of the way up Canary Wharf, the highest building in London, UK before extreme weather conditions prevented him from completing the climb. ?We are proud to sponsor Alain in his efforts,? said GoldenPalace.com CEO Richard Rowe. ?He is a perfect example of what hard work and determination can accomplish. His climbs are so extraordinary that they are perfect for the edgy, eccentric brand of advertising that GoldenPalace.com has become famous for.? Setting the standard in marketing creativity, GoldenPalace.com has devised some of the most exciting and outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears? Pregnancy Test, and Pope Benedict XVI?s previously-owned VW Golf have garnered extensive worldwide media attention for the casino. « Back to Other Events Main Page Comments on this event None yet. You could be the first! Add a comment |
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